A game blog for grown ups (sorta).
Showing posts with label The Escapist. Show all posts
Showing posts with label The Escapist. Show all posts

Wednesday, June 22, 2011

Not enough time for good and why Kaos studios closed

I have been doing this blog now since February (sorry for the recent infrequence of posting.... will resume 4 to 6 posts a week very soon as my schedule clears a bit) and in easily 66% of my posts I talk about the hard fact that the average gamer is not the 12 year old boy with negligent parents, or the college frat kid wasting $50k a year to get drunk and make bad decisions, but rather the average age of a gamer is 34. (Side Note: I link to that report so often but it is relevant in most every point I try and haphazardly make!)

Here is the thing though with people who are all grown up; they have outside obligations. Most of us have jobs, lives, etc and we don't have the 40 hours a week to game like many of us used Linkto. Problem is with the lack of free time, the leisure activities we do engage in need to be as worthwhile as possible. Getting to my point....

Publisher THQ recently shut down Kaos Studios. Despite decent sales, the poor precieved quality of recently released FPS Homefront ended up being the final release from the New York based studio.

How did everyone not see this coming?

Saying the FPS market is saturated right now is like saying there are a few polygons in the models for Crysis 2. Thing is that the core demographic for these games, the "34 year old's", don't have enough time to play every FPS that comes out. We are going to only get the best titles that all of our friends are getting. We want new ideas that make the interactive medium more enticing. You can't just say "well we have an awesome story!" That only works in books and movies; it takes more to carry a game (see this post).

Right now the FPS war is dominated by the Battlefields, the Call of Duties, and the Halo's. Unless you are willing to spend millions of dollars and throw as much top notch talent as you got, you can not compete with a standard FPS. If you are clever you can try something completely different (upcoming post on why Left 4 Dead is the best FPS series in the last 4 years), but ultimately AAA publishers are not willing to put enough eggs in one basket and really take a risk on a product.

The video game industry needs to realize that the business model of good makes more money than great will not propel them to profitability. What I am really trying to say is that if I can only play one new game every couple months it's not going to be good. It's not even going to be great. I, and the core demographic whom I represent, only have time for the best.

How many layoff's from Valve have we ever read about? Even Blizzard?

I don't have time tonight but I really want to expand on this idea with my thoughts on publisher Kalypso, with whom I am very torn.

Friday, June 17, 2011

Duke Nukem (and the videogame industry) is Sexist, and another Post About Marketing

I read this amazingly well written article on Kotaku scribed by Lydia Heitman. It was all about how terribly Duke Nukem was marketed, and it isn't a surprise because the project is a failure in every way. It really is the zenith of how the video game industry does not understand it's customer base at all.

Stay with me!

Bethesda is stupid because they are wasting money on marketing for the already hyped up sequel to The Elder Scrolls Oblivion, Skyrim. Like all good PC master race out there I can not wait until November when this game comes out and would get a second mortgage on my house for the privilege to play it. I'm already sold. The demographic that Skyrim appeals to is me. We know the game is coming, and we will pay full price on release day.

Seeing ad's for Skyrim on sites like The Escapist is like watching an advertisement for the Next Food Network Star during an airing of the show; I'm already watching. You don't need to waste time and money getting my attention.

When Valve spent millions of dollars to air a television commercial for Portal 2 what was in the video? Was it Glados? Was it Chell? Nope! It was two adorable robots hugging. Why you may ask? Because Valve knows that people like me are already going to purchase the game no matter what they do, so they want to get my wife to buy it. They wanted to advertise to another demographic who wasn't already predisposed to having a favorable view.

Advertising a game like Duke Nukem is tough. Most people old enough to remember the original (ME!) have long outgrown the mechanics and spirit of the game. People who are younger and into FPS's are curious. The people you want to market to are the people who wouldn't normally purchase your game, but might be interested. You don't need to market sex to young men because hey; it's what they (we) will flock to like flies on stink.

If Duke Nukem was really a good game they would go after the second largest demographic in our indusrty (women over 25!!!!! Its true!!!!). Let's not also forget that the largest group who consumes video games is men over 25 and the second largest is women of the same age range. We have careers, spouses, often kids (yikes!), we have mortgages, life insurance, and real world problems. We aren't college kids or teenagers. We don't care what our parents think about games. When Duke Nukem 3D came out we were 11 to 15. Now we are in our late 20's to 40's. We don't care about digital boobs, we care about a fun escape from our normal, mundane lives. We want a mature plot, a well realized world, and a story that can make sense. That doesn't mean it can't be full of dick and fart jokes, but that won't be enough to make a successful experience.

Problem is the game is crap, so they thought they could pull a fast one on "hardcore" gamers and throw a fastball by us. When a game is actively marketed towards me (the apex of the largest consumer demographics for video games, see previous paragraph) it makes me very wary, because I know what games I like. I know what sequels are good and which are crap, I know what new IP's look awesome. I'm too savvy for box art blurbs. If you aren't marketing towards a new demographic to whom you can expand your userbase, and instead are solely focused on who should be your bread and butter it is indicative of a big ol' desperate move.

That is clearly what the king has become.....

Epic Fail.

Saturday, March 26, 2011

BioWare vs. Bethesda

I love March because it means it's time for not only PAX East, but also March Mayhem on the Escapist. We are getting to the final rounds of voting for our favorite developers and there are some really interesting matchups, the most interesting right now being BioWare vs. Bethesda (hence the name of this post). By the way you have been warned; BEWARE OF SPOILERS!!

Despite being a huge fan of both developers, I opted to vote for BioWare mostly because Dragon Age 2 is out right now this very moment and I have been having a blast with it. A very good friend of mine decided to troll me for my public display of favoritism which really got me thinking about both developers. In my opinion Bethesda and BioWare are the two best Western RPG houses the world has ever seen and for two very different reasons.

Bethesda creates the best worlds, period. Despite spending easily 200+ hours with Morrowind I never actually finished the game because I didn't need to. I had more fun exploring Vvarfendel, reading all the amazing books, drinking in the different architecture of Vivec, the Telvani towns, the ashlands, etc. Granted the magic system was pretty useless endgame, the alchemy system was broken, and the hit detection was incredibly questionable; didn't matter. The game was magic with a V8 engine, 12 gig of ram, wrapped in bacon, and pure awesome sauce spread all over. I spent easily as much time with Oblivion and the continent of Cyrodil. The cool, weird architecture was replaced with more familiar high fantasy archetypes, but the game world was so meticulously well crafted that I had an amazing time closing gates, exploring towns, and (like any great open world game) picking flowers. The gameplay trailer for Skyriim looks nergasmically fantastic!!



BioWare games are really fantastic because no one tells a story quite as well as BioWare. From KOTOR to Mass Effect to Dragon Age, no developer has ever written characters that are as vivid and that suck you in. The quests and decisions in BioWare games are also so incredibly well thought out it actually gives one time to pause and really take into account the weight of one's decision and how it will affect the story and the world. When we had to decide between Kaiden and Ashley staying to set off the bomb in Mass Effect, or whether to spare, kill, or enslave Loghain, I never really cared about the characters in any other game like I do in BioWare games.

BioWare have made it pretty difficult to really support their studio as a fan lately. Despite having an amazing time with Dragon Age 2 right now, I am certainly not the first to report the game was obviously rushed. From the same subpar graphics to the environments that are used over and over again, the game certainly would have benefited from another 6 months to a year of development time. The flood of premium DLC as well has been down right disrepctful to fans and consumers willing to spend $60 hard earned USD's (or the local equivilent if you live elsewhere) to play a complete release. Dragon Age Legends on Facebook can cost up to $99.99 (as much as both Dragon Age's 1 and 2 combined on Steam right now) to play consistantly without waiting for energy to refil. Hell, Dragon Age 2's presence in the marketplace this soon really only leads me to think that the game exists soley to fund the upcomming MMO "The Old Republic" (which does have one of my favorite game trailers ever).



One advantage for Bethesda is that they certainly do not have the aggressive release schedule BioWare does. The last full priced entry in their catalogue was Fallout 3, which came out in 2008. Their next release will be Skyriim, which is due to release November 11th this year, approximately 3 years later. Figure the game began development in 2007 I would estimate.
I absolutely love this philosophy. Every game Bethesda releases is always of such high caliber and concept, and despite being hardcore action RPG's always are a commercial success. I would rather wait 5 years for an amazing game then 3 for good enough.

Despite the clear lack of development time for DA2, BioWare still has a huge hit and an amazingly fun, tactical, and deep RPG that has characters that are written incredibly well. The game is certainly compelling despite itself. If both studios ever could join hands and come together to create a game, it would absolutely epic.

Bottom line is there is certainly room in my heart for both. Only thing is Hawke is here now FTW! I mean, that is certainly points for BioWare; their lead character's name is Hawke.

Thursday, March 3, 2011

A School Shooter Sim, Grotesque Art, and Gaming

Yesterday I read a very disturbing interview on The Escapist about a small independant team making a mod of Half Life 2. The game will simulate a school shooting ala the horrible Colombine massacre and the VT massacre as well. It really got me thinking about Grotesque works; most specifically what constitutes Grotesque art and what is just plain disgusting. Take a journey with me if you will.

Dictionary.com offers some definitions for the word Grotesque:

1. Odd or unnatural in shape, appearance, or character; fantastically ugly or absurd; Bizare
2. Fantastic in the shaping and combination of forms, as in decorative work combining incongruous human and animal figures with scrolls, foliage, etc.

In any sort of media there exists Grotesque art that moves to make us uncomfortable and attempts to push us to think about the societal norms and taboos we have adopted as our nature. Some of my favorite movies, tv shows, and especially musical theater (yeah I love it, whatever) I would definitely classify as Grotesque. Sin City and Pulp Fiction, Dexter, Sweeny Todd, all some of my favorite artistic works on a screen or a stage that are bizarre distortions of every day existence.

Can a potential school shooting game be considered as Grotesque art?

It's a really tough position to consider.
As much as I would never ever download a mod like this it does beg the question about it's merits. As much as I abhor the attitude of the studio and the direction of the game, did I not just post last week about wanting video games to take on tougher and more mature subject matter above the war shooter? This is certainly a mature and difficult subject.

When I first read the interview last night I was pretty horrified that anyone could take the attitude that the developer has adopted. That any interactive media we consume should not provoke, but rather allow our reflexes to take over our minds. I think that attitude with anything is pretty sick. The creator of this mod's objective clearly isn't to create art in the noblest sense. He isn't out to make a point out of any irony, or send a clear message. He is out for laughs and specifically mindless fun. Does this disqualify him as an artist or his work as art?

I think it is his attitude that I find most offensive. To be honest I would really enjoy a thoughtful, mature artist to tackle the idea of a school shooter game. If someone wanted to communicate a message of desperation and isolation so severe that it would cause the protagonist (antagonist) to lash out violently, or to create a social commentary of some sort I would probably support that. I really am a fan of truly Grotesque that serves to push us out of our comfort zones and challenge us. I really wish this was along those lines, but I definitely believe any art is a reflection of the artist's soul and artistic vision (not to be too cheesy, crunchy) and there is clearly no vision behind this work aside from for shits and giggles by the developers own admission. That, I would argue, is the difference between Grotesque and just plain gross.